Infinite Scrolling Short video dan Brain Rot: Hidden Threats to Emerging Adulthood
Keywords:
short videos, braint rot, emerging adulthood, mental health.Abstract
The development of social media with short video feature and infinite scrolling mechanisms has transformed information consumtion patterns in society, particulary during the emerging adulthood phase. This study aims to explore how short video usage affects mental health and cognitive functioning. The research employed an online survey using a descriptive qualitative approach involving 24 respondents aged 18-29 years. The findings indicate that the majority of respondents spend more than three hours per day scrolling through short videos, leading to consequences such as time distortion, sleeping disturbances, reduced productivity, and a tendency toward proctastination. In addition, participants reported experiencing social pressure, feeling of insecurity, anxiety, and even signs of digital addiction. These conditions are closely related to the phenomenon of braint rot, characterized by decreased motivation and diminished clarity of thought due to continuous exposure to superficial content. This study individuals in emerging adulthood can manage social media use in a healthy, balanced, and minful manner.
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